REACHING YOUR
TARGET AUDIENCE
MOBILE DEVICE TARGETING
With the polygon technology, we zoom in on a Google map to a specific address and draw super precise boarders around the location that we intend to target. We work with the system in pulling the device IDs who have been within these locations in the past 2 years – essentially, we can go back in time to build our audience pool out.
After we have this pool of people, we can now reach them wherever they go after. This helps us stay consistent in messaging in conversion rates by way of frequency inreaching this audience time and time again.
RETARGETING
Without retargeting you don’t have: frequency, the ability of promoting your business objective to an already engaged audience, or segmentation of your audience and the loss on those precious conversions.
Retargeting is the driving force behind campaign success and conversion activity. Your prospects path to purchase is typically complicated. They are going to research before a purchase is made, and they are going to get distracted. How do you make sure a competitor doesn’t take that sale from you? Frequency, frequency, frequency! Through retargeting, send them those reminder ads to prompt them back.
With retargeting, we can start focusing on segmenting our audiences. This works well for larger scale websites with multiple landing pages speaking to different audiences.
CTV/OTT
Our approach to CTV is different, compelling and unique in the connected space. We firmly believe in measurement and attribution in digital efforts and television should be no different.
CTV: Connected Television – Ad delivering to the televisions in people's homes.
OTT: Over-the-Top – Ad delivering to the connected devices in people's homes.
We work with our partners in revolutionizing how CTV is measured and attributed. Our platform's 1:1 deterministic match means that all media is measurable and accountable so you can clearly see the performance of your CTV ad campaign.
Through an audience-first approach, we use extensive data sets to focus on the specific target audience you wish to reach most. It opens access to apps, measures performance, and offers hands-on control to businesses of all sizes.
CHANNEL BASED CTV
With channel-based CTV, we give you an affordable CTV option where attribution is less of the focus and channel level delivery is more of the focus. This means you can essentially design a package of channels in which you want your television ad to appear. Outlining and understanding your audience and where they most likely consume content from is important when designing a program where channels are important.
As always, content is 100% non-skippable. Delivery is on large screens only and your reporting will outline where exactly it was that your commercials appeared.
SOCIAL MEDIA MARKETING
The beauty of advertising through the likes of a social platform is the fact that all the information compiled by said platform and used by advertisers is first party data. Everything entered into Facebook – your birthday, your marital status, the pages you like and the posts you interact with – is all used to create a profile on individuals for targeting purposes.
Social environments like Facebook, Instagram, Snapchat, TikTok, LinkedIn, and Pinterest all have super complex algorithms to help determine who a person is based on the data that they engage with and willingly provide. Facebook still sets the bar for targeting capabilities and reach. Snapchat and TikTok will help you reach our youngest digital consumers. LinkedIn is the best place to reach professionals in the business world.
EMAIL MARKETING
With email marketing, you can purchase a list of email addresses that are active, CAN-SPAM compliant, 100% opt-in and belong to individuals in your target geography who are also your target audience. We will serve those individuals email ads as many times as you would like per month promoting your product or service.
Additionally, anyone who opens the emails that we send will be categorized as an individual of interest. We will then re-drop them with another email ad later in the month reminding them to come engage again. Our targeting options are vast.
YOUTUBE & IN-STREAM VIDEO
YouTube is a video sharing platform that allows users to watch and upload videos all around the world. As reported by Google: “Every month, more than 1 billion people watch more than 6 billion hours of YouTube.”
With an audience that size and the demographics/interests that we can reach, targeting becomes hyper targeted to a unique audience.
Additionally, TrueView ads are opt-in, so the viewer decides to engage by either clicking on the ad or watching the video to completion. Ads are served in-stream either before or during the video the user is watching and is skippable after :05 seconds long. This way, you are only engaging with people who are choosing to watch your content.
IP TARGETING
Household IP Targeting: The process of targeting digital/internet advertising to specific households based on their IP address based off a specific physical list of addresses (this can be a pre-existing customer list or a purchased list of prospects). This gives the targeting ability without direct mail costs and instead reaches that household multiple times in each month through digital efforts.
Cluster IP Targeting: The thought of ‘birds of a feather flock together’ by targeting specific neighborhoods at the thought that you are going to look like your neighbor. By looking at specific demographic information or building upon an existing client list, we can reach those households through direct IP connections to serve out digital ads.
DIGITAL AUDIO
Our digital audio service allows you to have access points into your audience across a variety of streaming channels. This means you will not just be limited to Pandora or Spotify; the targeting is based on the individual themselves, so we want to reach them wherever they are consuming their media from.
We provide a full-scale solution to reach consumers with targeted commercial break ads. Audio is the #1 activity on mobile with U.S. adults listening 1 hour and 21 minutes per day. Your hands do not need to be accessible to consume what the ad is offering.
NATIVE ADVERTISING
Native advertising is material in an online publication that looks like editorial content but is not. This content is paid for by an advertiser to promote their product or their service. These paid ads are made to match the feel and the content of the media format that the ad is appearing within.
It feels very organic (often found in social feeds or as recommended content within a page) so it doesn’t look like a typical banner ad and is intended to drive traffic back to their website by looks of content. Words like “suggested post” or “sponsored” will give way to it being a native ad.
